The Journey of New Standard: From Humble Beginnings to Industry Leader

A Legacy of Quality and Innovation

New Standard has been a beacon of excellence in the industry for over five decades. Founded in 1972 by visionary entrepreneur Sarah Thompson, the company began as a small operation with a big dream: to revolutionize the way people think about everyday products.

The Early Years

In its infancy, New Standard operated out of a modest garage in suburban Chicago. Thompson and her team of three employees worked tirelessly to develop their first product line, focusing on quality and affordability. Their dedication paid off when they landed their first major contract with a regional retailer in 1975.

Expansion and Growth

As word spread about New Standard’s commitment to excellence, the company experienced rapid growth throughout the 1980s and 1990s. Key milestones include:

  • 1985: Opened first manufacturing facility
  • 1992: Launched international operations
  • 1998: Introduced award-winning eco-friendly product line

Looking for a Deal? New Standard Delivers

Throughout its history, New Standard has remained true to its founding principle of providing exceptional value to customers. The company’s commitment to affordability has been a cornerstone of its success, with initiatives such as:

  • Seasonal sales events
  • Customer loyalty programs
  • Bundle deals on popular product lines

This dedication to value has helped New Standard weather economic downturns and emerge stronger than ever.

Innovation for the Future

Today, New Standard continues to push the boundaries of innovation. With a focus on sustainability and cutting-edge technology, the company is poised to lead the industry into a bright future. Recent developments include:

  • Smart home integration
  • AI-powered customer service
  • Blockchain-based supply chain management

As New Standard looks to the future, it remains committed to its core values of quality, affordability, and innovation. With a rich history and a clear vision, the company is well-positioned to continue its legacy of excellence for generations to come.